FAQ
Questions allergy practices ask us.
Straight answers on HIPAA, contracts, cost, time, patient quality, and how fast results come.
- Is this HIPAA-compliant?
- We're HIPAA-conscious: we sign a Business Associate Agreement where one is needed, keep protected health information out of ad platforms, and use PHI-safe conversion tracking. Our HIPAA page walks through exactly how.
- Are there long-term contracts?
- No. Engagements are month-to-month and you can cancel anytime. We earn the relationship with results, not paperwork.
- How much does it cost?
- Plans typically run $1,500 to $6,500 per month plus ad spend, but your exact plan is priced to your market in the free audit. There is no long-term commitment.
- How much of my time does this take?
- Very little. After a short kickoff we run the day-to-day; you watch leads and cost-per-patient in your portal and weigh in on the big decisions. The platform does the busywork.
- Will I actually get the right kind of patients?
- That is the goal. We target high-intent, allergy-appropriate searches and can tune toward your services and payer mix, so the leads are right-fit and appointment-ready, not tire-kickers.
- Who owns the ad accounts and data?
- You do. We build everything in your own Google and Meta accounts. If we ever part ways, you keep the accounts, the history, and the data.
- How fast do results come?
- Most practices are live within about two weeks. Paid search can produce leads in the first few weeks, while local SEO and reviews compound over the following months.
- What's in the free growth audit?
- Your market's real search demand, the high-intent keywords patients use, a modeled cost per new patient, where competitors are winning, and the first moves we would make. No cost and no obligation.
- Do you only work with allergy & immunology practices?
- Allergy and immunology is our specialist focus. Story, the parent agency, has marketed for many industries since 2009, but this brand is built end to end for allergy practices.
- What if I already run ads?
- Even better. The audit shows what is working, where budget is leaking, and the untapped demand you are missing, then we optimize from there.
- Do you do AI / ChatGPT SEO?
- Yes. As patients shift from Google to ChatGPT, Gemini, Perplexity, and Google AI Overviews, we optimize your practice to be the one those assistants recommend (LLM SEO, also called generative engine optimization) and run ads for you inside ChatGPT and across AI search. Google is no longer the only place patients search.
Still have questions?
The fastest answer is your free audit.
We'll show you the real demand in your market and exactly what we'd do. No contract, no pressure.