Allergy & Immunology · Patient Acquisition

Marketing built for allergy & immunology practices.

When allergens rise, your patients reach for their phones. We help your practice get found when they search, get chosen when they compare, and keep patients coming back for ongoing care. And you see exactly what each new patient costs.

Free audit · No long-term contract · HIPAA-conscious

Our record month: new patients in one month
420 new patients
in one month

Our record month

About Story
Story · an independent marketing agency since 2009 · Greenville, SC

The opportunity

Allergens rise. So does demand.

Every spring tree-burst and fall ragweed wave is a measurable surge of people who suddenly can't breathe, sleep, or focus. That count isn't weather noise. It's a forecast of your phone ringing.

Most practices feel the surge a week late. We see it coming in the data and move before the competition does.

What your patients search

Then they reach for their phones.

"Allergist near me." "Why won't my allergies stop." "Best allergy doctor near me." Rising allergens turn silent suffering into search intent, the single most valuable signal in healthcare marketing.

And it's measurable. We pull the real Google search demand for your exact market and build your budget around the terms patients actually type, not guesswork.

  • allergist near me 74,000/mo
  • allergy testing 135,000/mo
  • allergy shots 40,500/mo
  • food allergy testing 40,500/mo
  • pediatric allergist 6,600/mo

U.S. monthly searches (Google Keyword Planner). Your free audit scopes these to your exact market.

The payoff

From dry spell to downpour.

Spend ahead of the season, and when symptoms hit, your schedule floods with new patients. Booked appointments, not just clicks.

What we do

Get found. Get chosen. Keep patients coming back.

Three plain jobs: help local patients find your practice, help them feel confident choosing you, and keep current patients coming back for the care that never really stops.

Get found

Show up where patients are already looking for allergy testing, asthma care, allergy shots, and allergists near them.

  • Google Ads
  • Local SEO
  • AI Search / LLM SEO
  • AI & ChatGPT Ads
  • Programmatic ads

Get chosen

Help patients feel confident contacting your practice once they find you, so more clicks become booked appointments.

  • Search-matched messaging
  • Landing page guidance
  • Call & form tracking
  • Market-specific strategy

Keep patients coming back

Allergy care is ongoing. Keep current and past patients aware of seasonal care, follow-ups, injections, testing, and biologics.

  • Programmatic retargeting
  • Seasonal campaign planning
  • Re-engagement messaging
  • Monthly recommendations

Proof, not promises

We don't just drive clicks. We grow practices.

400%
more appointments booked
27%
lower cost per new patient
420
new patients in one month

Practices we've grown have opened new branches and added new providers to keep up. All from the demand we created.

Our record month

420 new patients booked for a single allergy practice in one month, by timing the entire budget to local allergen demand instead of spreading it evenly across the year.

Tracked by call & form attribution. A record, not a guarantee; individual outcomes vary by market, budget, and specialty.

Why Story

Built for how allergy patients actually search.

Story has grown brands since 2009; allergy & immunology is our specialist focus. That means campaigns timed to real, local search demand, a real strategist on your account (not a ticket queue), and HIPAA-conscious tracking throughout.

The live pollen tool on the right is the same instrument we use to time your budget to the air your patients are breathing right now.

We run your budget across

  • Google Ads
  • Meta
  • Microsoft Ads
  • Programmatic
LiveAir-timed signal
Kansas City, MO

5-day pollen index

TreeGrassWeed
See the full live pollen tool

Common questions

Answers for a busy practice.

Do you only work with allergy & immunology practices?
Yes. That focus shapes the strategy, messaging, tools, and timing behind everything we do.
New patients or returning patients?
Both. New-patient growth is a major focus, and allergy care depends on patients returning for testing, injections, biologics, and seasonal treatment.
Is this HIPAA-conscious?
Yes. We approach tracking and reporting with patient privacy in mind and avoid strategies that rely on sensitive patient data.
How do we know what is working?
A clear dashboard: calls, forms, ad performance, cost per new patient, local SEO rankings, and AI search visibility.

More questions? See the full FAQ.

Ready when you are

Let's make next allergy season your busiest yet.

A free, no-pressure growth audit for your practice. See exactly where the demand is hiding. Most practices are live within two weeks.